Tiger Partner
Today, Tiger is represented in Denmark, Sweden, Iceland, Germany and United Kingdom and we plan to open Tiger stores in several new European markets within the next couple of years.
Tiger does not make use of franchising. Tiger stores in UK, Iceland, and Germany are run by local joint-venture companies owned 50% by Zebra A/S and 50% by a local partner. In these partnerships Zebra A/S provides goods and marketing, while the local partner is responsible for operations and market development. We plan to apply this business model to our future markets.
Some of the characteristics that we look for in a local partner are:
Tiger does not make use of franchising. Tiger stores in UK, Iceland, and Germany are run by local joint-venture companies owned 50% by Zebra A/S and 50% by a local partner. In these partnerships Zebra A/S provides goods and marketing, while the local partner is responsible for operations and market development. We plan to apply this business model to our future markets.
Some of the characteristics that we look for in a local partner are:
- Elaborate knowledge of the local market
- Broad experience with retail
- Management experience
- Access to capital
